Print Design

Print design still serves as the strong backbone for establishing your business' brand, identity and messaging. Corporate identity, brochures, sales kits, direct mail campaigns, package design, and other printed collateral materials give your business depth and clarity while reaching across the desk to a client.

Our environment encourages "out-of-the-box" problem-solving for powerful creative impact. Our goal in any print design project is to "cut through the clutter" for a memorable impression to your target audience.

Print Design Areas

Logo Design/Brand Development
A brand includes an explicit logo, fonts, color schemes, symbols and possibly sound which may be developed to represent implicit values, ideas, and even personality. Our key objective is to create a relationship of trust.
Business Identity Packages
Your business identity package often consists of the business card, letterhead, envelope, and second sheets. These basic business tools do so much in representing the image of your brand and shows the customer what type of experience they are in for when they choose you to do business with.
Corporate Brochures
Corporate Brochures are the most basic tools for presenting your company's message and unique product or service features and benefits. Why should customers do business with you? How are you different from your competitors? Your brochure should answer these basic questions.
Direct Mail
Letters? Postcards? Catalogs? Brochures? Window envelopes? Odd sizes? What about bulk rates? We have the solutions on how to use direct mail to effectively reach your customer base. Sure it's about creativity, but it's more important to actually generate results from your direct mail.
Advertising Campaign Development & Management
Slick ad design sure does look good. Wait a minute! Who is the target audience? What publications do they actually read? Which of your competitors are advertising? What are they saying in their ads? What ads work best? Which type of ads should you avoid? We give you the solutions.
Package Design
Package design and development are often thought of as an integral part of the new product development process. Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc.
Trade Show Exhibits
Whether you need large custom exhibits, panel & frame systems, modular exhibits, pop-up displays, table covers, trade show graphics or just a tabletop display we have the answers for your specific requirements.
Copywriting
Copywriting is one of the most important ingredients for any printed material. Our copywriters are well trained to produce copy that is customized for your target audience.

Advantage Software is in a very competitive national business environment and I crave new, creative ideas to help set me apart. Ideas Squared always gives me new ideas that capture the energy and spirit of our software! I'm glad that Ideas Squared is on our team!

ELLEN COULTER

PRESIDENT

www.gotoadvantage.com

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